Contract CMO services provide executive level marketing expertise to companies that don't want to incur the cost of a full-time CMO. I operate as an in-house partner to help meet your business objectives and can leverage my breadth of creative talent as a way to help grow your marketing arm while efficiently managing costs.
I leverage my relationships with Strategists, Researchers, Creative Directors, Designers, Copywriters, and Developers that have worked at the best agencies and on some of the biggest brands. This process allows me to customize the talent and the investment level to fit where your business is in it's lifecycle.
How a brand tells its story can have a heavy impact on its relevance in the market and its longevity with consumers. I’m a firm believer in uncovering the unique point of difference for a brand and leveraging that as the foundation of all marketing.
Establishing the visual standards of a brand will provide the building blocks needed to begin marketing and advertising. Your Brand ID is the face of your brand and should bring your brand to life in a way that immediately connects with your target consumer(s).
Developing a marketing plan that is tailored to your marketing objectives and KPIs will ensure minimal waste and maximum ROI. A flawless execution is as important as the plan and must be handled with commitment and heavy attention to detail.
Websites can be done very efficiently and cost effectively and are also a place where people can unknowingly invest too much. Identifying the goals and technical requirements of your website will help determine whether you need a basic online brochure, an SEO powerhouse or an online sales engine.
By now, we are all aware that content is king. Creating a cohesive content strategy allows blog content, video, social media and more to create an ecosystem of trust with our audience as well as Google.
Understanding who your consumer is and what makes them tick allows for emotional connection to the brand. Share with them, listen closely and always respond.
There's endless noise in the marketplace and consumers need good reason to buy your product over another. Be unique and own your uniqueness.
Consumers are smarter than ever these days and they can sniff out an insincere brand in a heartbeat. Be true to who you are above all else. Live, eat and breathe your brand.
Savvy consumers notice the little things. Whether it's the words on your package, your customer service responses or how you interact with people at a trade show, pay attention to the details, they matter.
If you can create content that is rooted in who you are and that actually provides value to your consumer, you open the door to an ongoing relationship. Whether it's teaching them something new, making them laugh or making them cry, make them notice you.
Treat your employees, vendors and consumers like gold. Your employees are your biggest asset, your vendors are your partners in crime and your consumers are, well....your paycheck. Treat them all with kindness and respect and it will have infinite ROI.